Evaluation- What kind of media institution might distribute your media product and why?

 

  

Looking at other pop music magazines in the research stage I figured out that many institutions are likely to distribute my magazine. It doesn't necessarily mean that because I have created a music magazine that it would need to be distributed by a specific media institution.
Having a look in lots of different supermarkets e.g. Asda, Sainsburys, Co-Operative, Tesco etc. I found that all these supermarkets held a large amounts of magazines from music magazines to gossip magazines, which are likely to be one of the institutions that my music magazine could be distributed by.

Other institutions similar to supermarkets would be smaller shops e.g. in a town centre or a local corner shop. WHSmiths is another major distributor for my music magazine as they get a lot of attraction from customers for books and magazines and aim to target a much wider audience each year.  Although my target age group of 16-25 year olds may not be attracted to a shop like this.

A music store is another institution that will distribute my media product as they will be attracting many music artists for album's etc. This is likely to create a wider target audience for music magazines as a range of music fans will be in shops like HMV.